Area Sales Manager (UK Terretories)

Area Sales Manager – UK & Ireland

£45,000 - £55,000 + Benefits & Company Car

North West / Manchester Area | Office Based When Not Travelling

A leading manufacturer of world-class food processing, sorting and milling technology is looking to appoint an Area Sales Manager to take responsibility for customers across the UK and Republic of Ireland.

This is an excellent opportunity for a commercially minded sales professional with strong relationship-building skills and technical aptitude to join a respected global business serving some of the biggest names in the food manufacturing sector.

Whether your background is in machinery, engineering, automation, food processing, technical sales or industrial equipment, we're keen to speak to candidates who can combine strong account management skills with the ability to identify and develop new business opportunities.

The Role

Reporting to senior leadership, you'll manage an established customer base across the UK and Ireland whilst developing new opportunities within food manufacturing and related industries.

This role is typically:

• 70% Account Management
• 30% Business Development

You'll work closely with customers ranging from independent processors through to major food manufacturers, supporting projects from individual machine sales through to complete production line solutions.

Following a structured onboarding and training programme, you'll become the key point of contact for your territory and play an important role in driving continued growth across the region.

Regular UK and Ireland travel will be required.

Key Responsibilities

• Manage and develop existing customer relationships across the UK and Ireland
• Identify and convert new business opportunities within the food manufacturing sector
• Promote a range of processing, sorting and inspection equipment
• Manage the full sales cycle from enquiry through to order
• Conduct customer meetings, site visits and technical discussions
• Build relationships with production, engineering, operations and procurement stakeholders
• Prepare quotations, proposals and commercial agreements
• Maintain accurate CRM records, forecasts and pipeline activity
• Represent the business at exhibitions, trade shows and customer events
• Work closely with internal technical and service teams to ensure successful project delivery

Requirements

• Proven B2B sales experience
• Ability to travel across the UK 1-2 weeks a month
• Strong account management and relationship-building skills
• Technical aptitude and the ability to understand engineering or process-based solutions
• Experience managing a sales territory
• Commercially astute with strong negotiation skills
• Self-motivated and able to work autonomously
• Full UK driving licence

Desirable

• Food manufacturing or food processing industry experience
• Technical food industry knowledge
• Experience selling machinery, capital equipment, conveyors, automation, packaging equipment, processing equipment or industrial engineering solutions
• Engineering or technical qualifications
• Experience working with production, factory or manufacturing customers

What's On Offer

• £45,000 - £55,000 basic salary

• Company car

• Profit share scheme
• Comprehensive benefits package
• Full product and application training
• Established customer base
• Genuine territory ownership across the UK and Ireland
• Career development within a growing international business

If you're a commercially driven sales professional with strong technical aptitude and a passion for building long-term customer relationships, we'd love to hear from you.

Apply today or contact Woody Thomson at w.thomson@chromarecruitment.com with an updated copy of your CV.